Is BlizzCon bad for World of Warcraft?

Filed under: Analysis / Opinion, Bugs, Blizzard, The Burning Crusade, BlizzCon, Wrath of the Lich King, Warlords of Draenor

Okay, I'm sure with a headline like "Is BlizzCon bad for World of Warcraft?" you're already thinking this is it. Rossi has finally snapped. But hear me out for a second. We've had BlizzCons since 2005, before The Burning Crusade was even released. While they haven't happened every year (there was no BlizzCon 2006 and no BlizzCon 2012) it's been fairly regular since its introduction. Last year, Warlords of Draenor was previewed at BlizzCon 2013 - for many of us it's the source of pretty much every opinion we have on the expansion.

That, in fact, is exactly what got me thinking that it's possible that BlizzCon itself is bad for the game, for the game community at large, and for the future of the franchise. BlizzCon, by its very nature, is a hype machine. It's where we learn details about the expansion - its name, its features, its setting and goals - before they are even close to being ready for players. People play demos. Developers give talks about the games. In many ways it's very exciting. I've never been myself, but most of my coworkers and a lot of my in-game friends have. So my argument isn't that BlizzCon itself is bad.

But looking over the past year or so, in terms of Warlords of Draenor and player interaction with it, I start to wonder if having the big reveal at the convention does more harm than good, overall. Expectations are set at the convention - looking at the recent player reaction to the news that Karabor and Bladespire wouldn't be capital cities in Draenor, the issue can in part be traced back to the fact that we were told they would be at BlizzCon. Players (like myself) had months to get excited about the idea of Karabor as a capital city. Then, suddenly, we were told (almost as an afterthought) that no, the capitals were moved to Ashran.

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Is BlizzCon bad for World of Warcraft? originally appeared on WoW Insider on Tue, 22 Jul 2014 16:00:00 EST. Please see our terms for use of feeds.

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